This year, Veho has joined the esteemed ranks of PÖFF’s main sponsors, ensuring the festival’s team can move swiftly and comfortably wherever their work takes them. To explore this partnership, we spoke with Elis Odar, Marketing Manager at Veho AS, about the synergy between Veho and PÖFF.
“As a socially responsible company, Veho prioritizes contributing to the growth of Estonian culture,” Odar explains. She emphasizes that Veho supports a wide array of cultural activities, including sports, music, and film. In addition to partnering with PÖFF, Veho has been a long-standing supporter of Eesti Kontsert and a major sponsor of the Saaremaa Opera Days. “We want significant cultural events like the Tallinn Black Nights Film Festival to thrive for years to come, expand their reach, and bring the magic of cinema to every corner of Estonia,” she adds.
Veho, the prestigious Mercedes-Benz brand it represents, and PÖFF share a common ethos: passion and quality. Both the festival team and Veho operate with unwavering dedication, striving for constant growth and innovation. This partnership allows Veho to introduce its brands to an audience that values excellence—PÖFF’s discerning festival-goers. In turn, Veho’s clients get to immerse themselves in a rich selection of films during the enchanting, dark November nights.
Reflecting on her experiences at PÖFF, Odar recalls a particularly memorable moment: watching festival films at home during the pandemic. Among the many films she has enjoyed, the most unforgettable was Heroes, a captivating documentary by director Manish Pandey. The film chronicles the triumphs and tragedies of motorsport legends, featuring iconic figures such as two-time F1 World Champion Mika Häkkinen, former Ferrari Grand Prix winner Felipe Massa, Le Mans endurance champion Tom Kristensen, and Michèle Mouton, the only woman to win a World Rally Championship title.
When asked what kind of movie could represent Veho, the response was as dynamic as the brand itself: an action-packed adventure film centred on cars. Picture a thrilling blend of James Bond’s sleek sophistication, Christopher Nolan’s visionary storytelling, and the effortless charm of Antonio Banderas—Mercedes-Benz E-Class ambassador—wrapped in a stylish, high-octane escapade. It would be a film that embodies Veho’s spirit: bold, innovative, and unforgettable.