Located in the heart of Rotermann, Mnemonic is the official meeting place of PÖFF – a cocktail bar where creativity, film, and human stories intertwine into one whole. It’s a place where festival nights continue and new ideas and connections are born through conversation. Below, you can read Mnemonic’s thoughts on the festival, partnership, and culture.
How has your collaboration with PÖFF impacted your team and their motivation?
Our partnership with PÖFF has been a new and exciting experience for us. It has brought fresh energy and creativity to our bar. This collaboration is meaningful because it allows us to be part of the broader cultural scene in Tallinn, rather than focusing solely on nightlife.
Which of your company’s values align with PÖFF?
PÖFF and Mnemonic are united by creativity, diversity, courage, and honesty. Film and bar culture are surprisingly similar – both create experiences that move people, provoke thought, and leave lasting memories. PÖFF tells its stories through cinema, while we do it through atmosphere, music, and cocktails. We share the belief that the best experiences come from people coming together and sharing their stories.
What extra value has your collaboration with PÖFF added to your brand?
Even though this is our first collaboration with PÖFF, it has already helped Mnemonic gain greater visibility among the cultural audience. This partnership strengthens our image as a place where nightlife and culture intertwine – not just a bar, but part of a broader experience. PÖFF helps us reach people who value content and creativity as much as a good cocktail.
Do you, personally or as a company, have a special memory or an emotional experience related to PÖFF?
Since this is our first collaboration, the joint memories are on the horizon. Yet for years, we have watched PÖFF – the festival has been a staple of autumn in Tallinn, always bringing along something new and unexpected. Now, as we can join this energy ourselves, it feels like we are finally part of something we have previously only admired from the sidelines.
In your opinion, what role should cultural partnerships play in the future of your company and why are they important to you?
We believe that cultural partnerships in today’s entrepreneurship are much more than just broadening perspectives. They offer a chance to keep creativity alive, support the community, and be part of something that creates real value. For Mnemonic, this means presence – being a place where people and ideas come together. These collaborations help strengthen the community and demonstrate that a bar is not merely a backdrop, but an active participant in cultural life.
Get to know Mnemonic - https://mnemonic.ee/