How has collaborating with PÖFF influenced your team and employee motivation?

This collaboration is an inspiring and fresh experience for us. We do not feel as though this is just a marketing partnership because of PÖFF’s professionalism, creativity, and warm collaboration culture. Our team feels proud to be a part of an Estonian cultural event that is so internationally known.

Which values of your company align with PÖFF?

Balsnack and PÖFF are united by a belief that a local business can have a great impact. Both of our roots are deep in Estonia, yet our sight is directed worldwide. We are also joined by our commitment to the joy of the public. Like PÖFF, we wish to offer experiences that create emotions and connect people, be it through a good movie or a delicious snack.

What added value has partnering with PÖFF brought to your brand?

Our partnership strengthens Balsnack’s image as a modern, open-minded, and value-driven Estonian company. Working with such a prestigious cultural festival brings us closer to people who value quality, creativity, and experiences. These are exactly the values on which we are building our products. Through PÖFF, we feel more visible in the cultural and lifestyle sector, have the chance to speak to our target group, and add a sense of trust and emotional depth to our brand.

Do you, personally or as a company, have a special memory or emotional experience related to PÖFF?

Actually, this partnership has been special from the start, so naming one specific moment would require a longer description. Instead of focusing on logos and commercial clips, this teamwork is about creating shared experiences. In a fast-paced environment, it is important to find a moment of escape through the chaos, even if only briefly. If this festival helps people escape through audiovisual expression, then we are happy to be the cherry on top by offering incredible taste experiences.

What role do you think cultural partnerships could play in the future of business, and why is this important to you?

It is our belief that this collaboration will help shape value-based brands that not only focus on sales but also give something back to the environment. For Balsnack, this means engaging with the same community in which we have grown up. At the same time, it is a way to speak to people authentically and emotionally. Working with PÖFF is a great example of how collaboration with culture can strengthen a company’s identity, support employee’s pride in their work, and increase long-term trust among consumers.