PÖFF is steadily moving toward a more environmentally conscious future, aiming to keep the festival’s ecological footprint as small as possible — including in its choice of merchandise.

This year’s highlight is a special collection created in collaboration with Reet Aus, PÖFF, and Comdecor. Reet Aus is an Estonian fashion designer known for her modern, innovative, and sustainable approach to fashion. She has gained recognition both in Estonia and internationally for her high-quality designs that often combine clean lines, functionality, and distinctive aesthetics.

At the heart of the collection are various bags made in Estonia using upcycling principles. The range includes sports, backpacks, laundry, and waist bags — all crafted from PÖFF’s advertising banners from last year, giving each bag a striking design and unique story. The result is a collection where every piece is one-of-a-kind, carrying the festival’s visual identity, material history, and distinctive design language.

Comdecor prints using water-based inks — a clean, eco-friendly solution that meets OEKO-Tex standards. In addition, production follows international labour standards and avoids harmful chemicals — a true example of how fashion design and responsibility can go hand in hand.

Where to buy?

PÖFF merchandise, including the Reet Aus collection, will be available during the festival at the following PÖFF info points:

Tallinn: Solaris Centre and Nordic Hotel Forum

Tartu: Tasku Centre

All items are available in limited quantities — for the good of the planet.