One Man and His Shoes

Local title
Üks mees ja tema tossud
Original title
One Man and His Shoes
Director
Yemi Bamiro
Country
United Kingdom
Year
2020
Festival
24th Black Nights Film Festival
Programme
#PÖFFTRENDING

In the 1980s, Nike was a struggling business. The company’s decision-makers invited rising basketball star Michael Jordan to work with them. The Air Jordan sneaker line created specially for him proved to be a marketing hit.

As Jordan became the greatest player of all time, successive models of his shoes became a market sensation. The documentary presents the global phenomenon of Air Jordan sneakers made by Nike, showing the social, cultural and racial significance of these shoes as a symbol, and how ground-breaking marketing strategies created a billion-dollar business.

A fascinating parable of America’s love affair with consumer capitalism and celebrity culture.

Director
Yemi Bamiro
Cast
Michael Jordan, Spike Lee, Dennis Rodman
Producer
Will Thorne
Editor
Michael Marden
Runtime
Language
English

Programme presented by

Screenings

Hall 3 Tallink Apollo Kino Solaris Tallinn
Screening051104 / Üks mees ja tema tossud
SubtitlesEnglish
Screening duration
Virtual hall Online Estonia
Screening055003 / Üks mees ja tema tossud
SubtitlesEnglish
Screening duration
Hall 3 Tallink Apollo Kino Solaris Tallinn
Screening161104 / Üks mees ja tema tossud
SubtitlesEnglish
Screening duration