Co-funded by the European Union 2021-2027.1.03.25-1228
The Black Nights Film Festival (PÖFF) is the largest film festival in Estonia and one of the most internationally recognized cultural events in the region. Since 2014, it has been classified as an A-category film festival. Each autumn, the festival brings the very best of world cinema to Estonia.
The goal of the project is to increase Estonia’s international recognition and visibility through PÖFF, ensuring the festival’s sustainability while also boosting the number of international visitors and their overnight stays in Estonia. The total funding amounts to €235,000 over three years (2026–2028).
The expected outcomes of the project are as follows:
Growth in international visitors: The number of foreign festival attendees and their overnight stays will increase, generating direct additional revenue for hotels, restaurants, and transport services in Tallinn and other regions.
Extension of the tourism season: The festival brings positive international attention to Estonia in November and provides a compelling reason to visit during the low season.
Growth in business activity: The project will involve a wider range of tourism-related businesses (including hotels, catering, transport, and leisure services), enabling them to offer their products and services to international guests.
Increased media coverage and visibility: PÖFF’s marketing activities will become more diverse. In addition to the international press, the project will strategically engage bloggers, influencers, and content creators from neighbouring countries and major European publications, thereby increasing Estonia’s visibility among new target audiences.
